Purchasing Habits Essay Example | Topics and Well Written Essays - 2000 words

Purchasing Habits - Essay ExampleThe next award determining the consumers purchasing behaviour is the actual situation of the consumer which either puts him/her in a position to amaze certain harvest-feasts which are dependent on social, economical or technical positions. Factors under this group accept the following factors. (Kennedy 2007)Natural- this fastens whether the actual nature of the individual has an effect on his/her consumption. For example, a vegetarian would not be fire in the purchase of meat even if all the other factors are in favour of the purchase. (Kennedy 2007)Cultural- the civilization of a place either encourages consumption of certain products or bans consumption of certain goods. This has an effect on the buying behaviour of these individuals as it determines what they go for in the market. (Kennedy 2007)Technological- the technological environment also has considerable effectuate on what individuals buy or do not buy. This is because people may eit her want to detain with their ancient technology or would want to go for new technology. This will influence what individuals actually go for at particular times and periods. (Kennedy 2007)The next tire in a consumers buying behaviour results from the consumer himself and includes those characteristics inwrought to him/her. These include individuals attitudes, knowledge about the goods, the lifestyle of the particular consumer, personality, perceptions and motivation (Kennedy 2007).Having looked at the environmental and individual characteristics that determine consumer buying behaviour, it is now time to examine the actual buying process which I defined in terms of stages. This stage defines the consumers buying decision process and is a six stage process. These include look one-Problem recognitionThis is the first step in actual determination of a fatality by the consumer. A consumer will first have to recognize what he/she needs and is missing this, leads to ones awareness tha t he/she need to acquire a particular good. The recognition of what really one needs is the starting point of the consumers buying behaviour. From sitehttp//www.udel.edu/alex/chapt6.htmlStep Two-Information SearchThis involves the search for knowledge on the goods that the consumer may need. The consumer may acquire this information from some(prenominal) sources which include friends or the product manufacturers. The product manufacturers make this information available through their advertising, or product promotion campaigns. This is readily available if the consumer has the required media. Information is also available through friends or relatives. The information