Marketing Plan for Nintendo Wii Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Nintendo Wii - Research Paper ExampleNintendo was introduced to the video game industry in 1985 only to become a great hit indoors the people of all age groups. It rejuvenated the gaming industry single-handedly. From the inception, the company was always on the run to improve its product engineering science while maintaining low price levels on the other. This strategy was well accepted by the general public that it catered to economical entertainment. Thus its sales have surged into millions within a short span of time. Recently it introduced Wii which has several advanced features with a built in wi-fi capability. The company is now on the plan for implementing a strategical marketing plan which would be most beneficial for its running in the future. (Anon., 2010).Background analysisOrganizational background Nintendo was originally a Japanese play card company which introduced its entertainment system in U.S. Today, it has its presence in over 20 countries c overing Asia Pacific, Europe and America. Its customers range from 5-120 years of age. Most of them thus far are youngsters. (Armstrong. M., 2006). The crucial part of Nintendos success was its perfect planning and timing. It released its gaming videos in 1985, when the whole video gaming industry crashed totally. (Cooper.R.G., 2001), (Anon., 2005).This is similar to the interrogation undertaken to identify aggressive competitors attacks on market leaders. According to the research, a competitor is said to be above-normal aggressive if he moves into new markets geographically, cope with leaders brands, enter for the first time into the market and increase advertising expenditures.